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FASHION BLOGGER SUMMIT
CAMPAIGN RECAP
Cosmetic brand Cle de peau beaute was trying to increase their brand exposure in the Chinese community nationwide. The boutique buyer store Biggercode Newyork was trying to facilitate emerging designers to gain exposure in the Chinese community nationwide. After providing them with key insights about the community, EDGE Fashion suggest them to sponsor the second annual fashion blogger award hosts by EDGE Fashion. This contest attract all the Chinese fashion blogger nationwide and last year the contest generated more than 2.3 million impressions online and the award ceremony hosted at the intrepid air and space museum in NewYork City.
The Objectives
- Multiple brands were trying to increase brand awareness and increase exposure nationwide
- Multiple brands were trying build their brand image
- Multiple brands were trying to achieve above the average KPIs with lower budget
Solution(Partial)
- EDGE Fashion provides all brands with different integrated marketing communication plans to deliver the results and combine their plans when there is synergy between brands.
- EDGE Fashion leverages the exposure of Top fashion bloggers and fashion media
- EDGE Fashion were able to invite many distinguished guests from the fashion industry to maximize the exposure of the entire campaign
(schedule a consulting session for full version)
IMPACT
The campaign generated 2.5 million exposure online
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