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CASE STUDY

D&G Chinese New Year Collection Launch Party

D&G was planning to launch their 2018 Chinese New Year collection at different cities in the United States and they need to acquire some key insights regarding when and how. EDGE FASHION provides D&G with key insights regarding Chinese consumer behavior and facilitate them with their Boston store launch party.

Fashion Blogger Summit

Fashion Blogger Summit is an annual event sponsored by Cosmetic firms and fashion boutique stores to boost awareness for emerging and cosmetic brands in the Chinese millennial community. EDGE FASHION has selected 20 Chinese fashion blogger from the North America region to participate in the contest. The contest has generated more than 1 million impressions in the North America region.

Clé de Peau Beauté at Barneys New York

EDGE FASHION provide consulting service to Cle de peau beaute’ about how to implement a comprehensive marketing plan to drive traffic for their barneys new York location to increase their brand awareness and sales number.

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Dior Cruise Collection launch at Copley Boston

EDGE FASHION facilitate Dior to launch their 2018 Cruise Collection at their Boston location. After gathering the brand background and needs, EDGE FASHION provide Dior a comprehensive integrated marketing plan for their Boston location to maximize the exposure of their 2018 Cruise Collection.

ALLTOOHUMAN Boston

EDGE FASHION facilitates the emerging concept store ALLTOOHUMAN to increase awareness and boost sales. After providing some consulting services to ALLTOOHUMAN, EDGE FASHION proposed a comprehensive marketing plan to help them.

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