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ALLTOOHUMAN BOSTON
CAMPAIGN RECAP
The concept store ALLTOOHUMAN was trying to reach the local Chinese community in the great Boston area and increase their day to day Sales. EDGE Fashion designed an integrated marketing communication plan to facilitate them to accomplish the result.
The Challenge
- Increase the brand awareness of the store at the local community
- Facilitate more people to know they carry some of the most famous designer brands in the world such as Raf Simons, DVF, and Craig green.
- Drive traffic and increase day to day sales of the store
Solution：(partial)
- Implement integrated marketing communication plan based on their needs
- Partnership with specific fashion bloggers and fashion media to create high quality content for the store and drive online traffic
- Host off-line event to educate customers regarding the famous brands the store carries
(schedule a consulting session for full version)
IMPACT
The event was one of the best-selling event
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