CLE DE PEAU BEAUTE AT BARNEYS NEWYORK CASE STUDY

CAMPAIGN RECAP

Cle de peau beaute is trying to increase their brand exposure, acquire more market share and educate customers about their new products in the great Boston area. EDGE FASHION provides them with comprehensive integrated marketing communication plan to boost their awareness in the local community, drive traffic to the Barneys NewYork location and educate local customers regarding their newly launched products.

The Objective

The Challenge 

-increase market share in the great Boston area

-increase Cle de peau beaute brand awareness

-educate customers regarding the new products

IMPACT

One of the most successful educational campaign for Cle de peau beaute.

The Objective

- Increase market share in the great Boston area

- Increase Cle de peau beaute brand awareness

- Educate customers regarding the new products

Solution: (partial)  

- Partnership with bloggers and fashion media in the great Boston area to create high quality content for the brand to drive local awareness. 
- Host off-line event at the Barney’s Newyork location to drive traffic for both the counter and the retail location. 
- Invite Bloggers to showcase the products at the event to educate customers.
(schedule a consulting session for full version)

 
 
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