D&G CHINESE NEW YEAR COLLECTION LAUNCH PARTY

CAMPAIGN RECAP

After learning D&G's needs, EDGE FASHION suggested to utlize both online and off-line channels to drive traffic and host events in different cities to close the sales funnel. EDGE Fashion faciliated D&G to run a comprehensive integrated marketing communication plans to target Chinese audience by using different media channels include local fashion bloggers and media to drive traffic online, creating high quality content to keep online branding and implementing special elements to attract Chinese audience to the events.

The Objectives

- Maintain decent brand image to Chinese market

- Increase brand exposure

- Drive traffic for local stores

- Increase overall sales

The Solution (partial)

- Implement integrated marketing communication plans

- Partnership with specific bloggers and media that match with the brand image of D&G  to publish the campaign

- Implement special elements specific to the audience to attract potential customers

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IMPACT

The event was one of the best selling event in the history

 
 
CONTACT US

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617-717-8197  or email us at austin@edgefashion.us 

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