top of page
D&G CHINESE NEW YEAR COLLECTION LAUNCH PARTY
CAMPAIGN RECAP
After learning D&G's needs, EDGE FASHION suggested to utlize both online and off-line channels to drive traffic and host events in different cities to close the sales funnel. EDGE Fashion faciliated D&G to run a comprehensive integrated marketing communication plans to target Chinese audience by using different media channels include local fashion bloggers and media to drive traffic online, creating high quality content to keep online branding and implementing special elements to attract Chinese audience to the events.
The Objectives
- Maintain decent brand image to Chinese market
- Increase brand exposure
- Drive traffic for local stores
- Increase overall sales
The Solution (partial)
- Implement integrated marketing communication plans
- Partnership with specific bloggers and media that match with the brand image of D&G to publish the campaign
- Implement special elements specific to the audience to attract potential customers
(schedule a consulting session for full version))
IMPACT
The event was one of the best selling event in the history
Home: About
Home: Services
Scan to follow our Wechat account
bottom of page