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DIOR CRUISE COLLECTION LAUNCH AT COPLEY BOSTON
CAMPAIGN RECAP
Dior is launching their 2018 Cruise Collection in the United States. They are trying to maximize the exposure of this collection especially to the Chinese community in the great Boston area (Chinese community account for more than 50% of their sales) Based on their objective EDGE Fashion came up with an integrated marketing communication plan to maximize the results.
The Objective
- Reach local Chinese audience as many as possible
- Maximize the exposure of the New Cruise Collection
- Educate Customers regarding the Cruise Collection and the stories behind.
The Solution (Partial)
- Select local bloggers and media channels that match with Dior's brand image to drive traffic both online and off line.
- Schedule photo shooting session to create high quality content for the campaign
- Implement Chinese elements for upcoming launch party.(Schedule a consulting session for full version)s
et up
IMPACT
The campaign generated more than 100,000+ impressions within 2 weeks
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