- Reach local Chinese audience as many as possible
- Maximize the exposure of the New Cruise Collection
- Educate Customers regarding the Cruise Collection and the stories behind.
- Select local bloggers and media channels that match with Dior's brand image to drive traffic both online and off line.
- Schedule photo shooting session to create high quality content for the campaign
- Implement Chinese elements for upcoming launch party.(Schedule a consulting session for full version)s